Advertising, gender and society : a psychological perspective /

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Bibliographic Details
Author / Creator:Zawisza, Magdalena J., author.
Imprint:Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2019.
©2019
Description:xvii, 211 pages : illustrations (black and white) ; 24 cm
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11967562
Hidden Bibliographic Details
ISBN:9781138307360
113830736X
9781138501379
1138501379
9781351386098
9781351386104
9781351386081
9781315144306
Notes:Includes bibliographical references and index.
Summary:"Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 Advertising Standards Authority rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making." --
Other form:Online version: Zawisza-Riley, Magdalena, 1978- author. Advertising, gender and society Abingdon, Oxon ; New York, NY : Routledge, 2019 9781315144306
Description
Summary:

Advertising, Gender and Societyexplores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising.

Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

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Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Physical Description:xvii, 211 pages : illustrations (black and white) ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781138307360
113830736X
9781138501379
1138501379
9781351386098
9781351386104
9781351386081
9781315144306