Advertising, gender and society : a psychological perspective /

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Bibliographic Details
Author / Creator:	Zawisza, Magdalena J., author.
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2019. ©2019
Description:	xvii, 211 pages : illustrations (black and white) ; 24 cm
Language:	English
Subject:	Advertising -- Psychological aspects. Sex role in advertising. Advertising -- Psychological aspects. Sex role in advertising.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11967562

Hidden Bibliographic Details
ISBN:	9781138307360 113830736X 9781138501379 1138501379 9781351386098 9781351386104 9781351386081 9781315144306
Notes:	Includes bibliographical references and index.
Summary:	"Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 Advertising Standards Authority rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making." --
Other form:	Online version: Zawisza-Riley, Magdalena, 1978- author. Advertising, gender and society Abingdon, Oxon ; New York, NY : Routledge, 2019 9781315144306

Table of Contents:

Part I: Advertising, gender and society. Advertising, culture and society
The concepts of gender, sex and culture
Portrayal of gender in advertising
The effects of gendered ads on audiences
Part 2: Gender, sex and advertising effectiveness. The effectiveness of gendered ads
Psychographic gender as a predictor of the effectiveness of gendered ads
Sex, gender and processing gendered advertising content
Part 3: Recommendations for the audience, marketers and policy makers. How can audiences protect themselvs?
How could marketers help themselves and others?
What (more) could policy makers do?.

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