Fad-free strategy : rigorous methods to help executives make strategic choices confidently /

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Bibliographic Details
Author / Creator:Deneffe, Daniel, 1961- author.
Imprint:Abingdon, Oxon ; New York, NY : Routledge, 2020.
©2020
Description:xxi, 297 pages ; 24 cm
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11969901
Hidden Bibliographic Details
Other authors / contributors:Vantrappen, Herman, 1960- author.
ISBN:9780367243562
0367243563
9780429281983
Notes:Includes bibliographical references and index.
Summary:"Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: How to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad-Free Strategy is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive"--
Other form:Online version: Deneffe, Daniel, 1961- Fad-free strategy. Abingdon, Oxon ; New York, NY : Routledge, 2020. 9780429281983

MARC

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100 1 |a Deneffe, Daniel,  |d 1961-  |e author.  |0 http://id.loc.gov/authorities/names/no2019110170  |1 http://viaf.org/viaf/210168848 
245 1 0 |a Fad-free strategy :  |b rigorous methods to help executives make strategic choices confidently /  |c Daniel Deneffe and Herman Vantrappen. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2020. 
264 4 |c ©2020 
300 |a xxi, 297 pages ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references and index. 
505 0 |a The promises of a categorically different book on real-world business strategy -- Grand strategy as a lead-in to operational strategy -- The foundations of operational strategy -- Operationalizing a new market entry strategy -- Operationalizing a defense strategy against a new entrant -- Operationalizing a strategy when having zero competitive advantage -- The real-world way forward. 
520 |a "Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: How to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad-Free Strategy is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive"--  |c Provided by publisher. 
650 0 |a Strategic planning.  |0 http://id.loc.gov/authorities/subjects/sh85128511 
650 0 |a Business planning.  |0 http://id.loc.gov/authorities/subjects/sh85032906 
650 0 |a Decision making.  |0 http://id.loc.gov/authorities/subjects/sh85036199 
650 7 |a Business planning.  |2 fast  |0 (OCoLC)fst00842819 
650 7 |a Decision making.  |2 fast  |0 (OCoLC)fst00889035 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
700 1 |a Vantrappen, Herman,  |d 1960-  |e author.  |0 http://id.loc.gov/authorities/names/no2019110355  |1 http://viaf.org/viaf/41156563586023242227 
776 0 8 |i Online version:  |a Deneffe, Daniel, 1961-  |t Fad-free strategy.  |d Abingdon, Oxon ; New York, NY : Routledge, 2020.  |z 9780429281983  |w (DLC) 2019981337 
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