Return on strategy : how to achieve it! /
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Author / Creator: | Andersen, Michael Moesgaard. |
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Imprint: | New York : Routledge, 2010. |
Description: | 1 online resource (xi, 313 pages) : illustrations |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12011740 |
Table of Contents:
- 1. The X-factor Universe is Overlooked in Stratey!
- 2. The Recipe Game
- 3. The Strategy Landscape
- 4. The Strategy System or How To Combine Perspectives
- 5. What Triggers Strategy?
- 6. Exploiting Customer Attitudes
- 7. Leveraging the Financial Circuit
- 8. Revising the Product Portfolio
- 9. Optimizing the Organizational Design
- 10. Spinning the Technological Chain
- 11. Driving the Leadership Genes
- 12. Inroads to the Achievement of a Higher Return on Strategy
- Appendix I. Zero SAC
- Appendix II. Foremost Case Companies
- Bibliography
- End notes