The Persuadable Voter : Wedge Issues in Presidential Campaigns.

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Bibliographic Details
Author / Creator:	Hillygus, D. Sunshine.
Imprint:	Princeton : Princeton University Press, 2014.
Description:	1 online resource (268 pages)
Language:	English
Subject:	Presidents -- United States -- Election. Voting -- United States. Politics and government. Presidents -- Election. Voting. United States -- Politics and government. United States. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12015162

Hidden Bibliographic Details
Other authors / contributors:	Shields, Todd G.
ISBN:	1400831598 9781400831593
Notes:	Print version record.
Summary:	The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vo.
Other form:	Print version: Hillygus, D. Sunshine. Persuadable Voter : Wedge Issues in Presidential Campaigns. Princeton : Princeton University Press, ©2014 9780691143361

Table of Contents:

List of Illustrations
List of Tables
Acknowledgments
Chapter 1. Wedge Issues in Presidential Campaigns
Chapter 2. The Reciprocal Campaign
Chapter 3. Measuring the Persuadable Partisan
Chapter 4. Capturing Campaign Persuasion
Chapter 5. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign
Chapter 6. Candidate Strategy in the 2004 Campaign
Chapter 7. Conclusions: Consequences for Democratic Governance
Appendix 1. Question Wording and Coding
Appendix 2. Content Analysis Coding
Appendix 3. Statistical Results
Bibliography
Index

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