Hidden Bibliographic Details
| Other authors / contributors: | Mathur, Nita, editor.
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| ISBN: | 9788132119623
8132119622
9788132111276
8132111273
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface.
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| Other form: | Print version: Consumer culture, modernity and identity. New Delhi : SAGE, 2013 9788132111276
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