Visual metaphor : structure and process /

Visual metaphor : structure and process /

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Bibliographic Details
Imprint:	Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018] ©2018
Description:	1 online resource (vi, 198 pages) : illustrations (some color)
Language:	English
Series:	Converging evidence in language and communication research ; volume 18 Converging evidence in language and communication research ; v. 18.
Subject:	Visual metaphor. Semiotics. Visual metaphor. Semiotics. Metaphor. Nonverbal communication.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12021046

Hidden Bibliographic Details
Other authors / contributors:	Steen, Gerard, editor.
ISBN:	9789027263476 9027263477 9789027201515 902720151X
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Other form:	Print version: Visual metaphor. Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018] 9789027201515

Description
Summary:	Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Physical Description:	1 online resource (vi, 198 pages) : illustrations (some color)
Bibliography:	Includes bibliographical references and index.
ISBN:	9789027263476 9027263477 9789027201515 902720151X