Market research methods in the sports industry /

Market research methods in the sports industry /

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Bibliographic Details
Author / Creator:Šerić, Neven, author.
Edition:First edition.
Imprint:Bingley, UK : Emerald Publishing Limited, 2018.
©2018
Description:1 online resource (xx, 232 pages) : illustrations
Language:English
Subject:
Sports -- Marketing -- Research.
Marketing research -- Methodology.
Sports -- Economic aspects.
Marketing research -- Methodology.
Sports -- Economic aspects.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12026697
Hidden Bibliographic Details
Other authors / contributors:Ljubica, Jasenko, author.
ISBN:9781787541917
1787541916
9781787541931
1787541932
9781787541924
1787541924
Notes:Includes bibliographical references and index.
Print version record.
Summary:The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Other form:Print version: Šerić, Neven. Market research methods in the sports industry. First edition. ©2018 1787541924 9781787541924

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