Hualaiwu dian ying pin pai gou jian yan jiu = Hualaiwu dianying pinpai goujian yanjiu /
华莱坞电影品牌构建研究 = Hualaiwu dianying pinpai goujian yanjiu /
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Author / Creator: | Yang, Xiaoru, author. 杨晓茹, author. |
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Edition: | Di 1 ban. 第1版. |
Imprint: | Beijing : Zhongguo chuan mei da xue chu ban she, 2017. 北京 : 中國传媒大學出版社, 2017. |
Description: | 2, 191 pages : illustrations ; 24 cm. |
Language: | Chinese |
Series: | Ying shi duo leng jing cong shu 影视多棱镜丛书 Ying shi duo leng jing cong shu. 影视多棱镜丛书. |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12044472 |
Varying Form of Title: | Hualaiwu dianying pinpai goujian yanjiu |
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ISBN: | 9787565720642 756572064X |
Notes: | Includes bibliographical references (pages 163-175). |
Summary: | "华莱坞电影品牌构建研究"通过对品牌理论, 定位理论, 营销理论以及华莱坞电影理论等相关理论的梳理和分析, 完整构建了华莱坞电影品牌的分析框架, 论证了其构建的基本模型以及构建的基本要素, 并以好莱坞为代表的其他国家电影品牌构建为参照, 通过一系列案例分析, 对华莱坞电影品牌构建提出了具体的设计, 内容主要包括华莱坞电影品牌构建的理论依据和现实背景;华莱坞电影品牌的概念, 内涵界定及其构建的理论和现实意义. |
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