Thinking about management /
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| Author / Creator: | Levitt, Theodore, 1925-2006 |
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| Imprint: | New York : Free Press ; Toronto : Collier Macmillan , c1991. |
| Description: | xii, 154 p. ; 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1218135 |
| Summary: | These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions. |
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| Item Description: | Includes index. |
| Physical Description: | xii, 154 p. ; 22 cm. |
| ISBN: | 0029186056 |