Thinking about management /

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Bibliographic Details
Author / Creator:Levitt, Theodore, 1925-2006
Imprint:New York : Free Press ; Toronto : Collier Macmillan , c1991.
Description:xii, 154 p. ; 22 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1218135
Hidden Bibliographic Details
ISBN:0029186056 : $17.95
Notes:Includes index.
Table of Contents:
  • To the Reader
  • Part 1. Thinking
  • 1.. The Thinking Manager
  • 2.. The Not-Good Manager
  • 3.. Management and Knowledge
  • 4.. Management Talent and Knowledge Work
  • 5.. Decisions
  • 6.. Command and Consent
  • 7.. The Mixed Metrics of Greed
  • 8.. Rascality and Virtue
  • 9.. Convictions
  • Part 2. Changing
  • 10.. Betterness
  • 11.. Innovation
  • 12.. The Youthification of Management
  • 13.. The Innovating Organization
  • 14.. On Agility and Stability
  • 15.. Fast History
  • 16.. Deliriums of Entrepreneurship
  • 17.. Entrepreneuring Eastern Europe
  • 18.. Futurism and Management
  • Part 3. Operating
  • 19.. The Chryslerization of America
  • 20.. The Pluralization of Consumption
  • 21.. Customers, Money, and Conscience
  • 22.. Making Sense About Strategy and Customers
  • 23.. Business-to-Business Business
  • 24.. Cost Evasions and Gross Margin Escapes
  • 25.. The Marketing Mode
  • 26.. Trust in Advertising
  • 27.. The Law of the Lunch
  • Index