Thinking about management /
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| Author / Creator: | Levitt, Theodore, 1925-2006 |
|---|---|
| Imprint: | New York : Free Press ; Toronto : Collier Macmillan , c1991. |
| Description: | xii, 154 p. ; 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1218135 |
Table of Contents:
- To the Reader
- Part 1. Thinking
- 1.. The Thinking Manager
- 2.. The Not-Good Manager
- 3.. Management and Knowledge
- 4.. Management Talent and Knowledge Work
- 5.. Decisions
- 6.. Command and Consent
- 7.. The Mixed Metrics of Greed
- 8.. Rascality and Virtue
- 9.. Convictions
- Part 2. Changing
- 10.. Betterness
- 11.. Innovation
- 12.. The Youthification of Management
- 13.. The Innovating Organization
- 14.. On Agility and Stability
- 15.. Fast History
- 16.. Deliriums of Entrepreneurship
- 17.. Entrepreneuring Eastern Europe
- 18.. Futurism and Management
- Part 3. Operating
- 19.. The Chryslerization of America
- 20.. The Pluralization of Consumption
- 21.. Customers, Money, and Conscience
- 22.. Making Sense About Strategy and Customers
- 23.. Business-to-Business Business
- 24.. Cost Evasions and Gross Margin Escapes
- 25.. The Marketing Mode
- 26.. Trust in Advertising
- 27.. The Law of the Lunch
- Index