The value of the customer relationship /

The value of the customer relationship /

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Bibliographic Details
Author / Creator:	Angelini, Antonella, author.
Imprint:	Torino : G. Giappichelli Editore, [2018] ©2018
Description:	1 online resource (x, 105 pages)
Language:	English
Subject:	Customer relations -- Management. Relationship marketing. Consumer satisfaction. Consumer satisfaction. Customer relations -- Management. Relationship marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12282949

Hidden Bibliographic Details
ISBN:	9788892175211 8892175211 9788892114432 8892114433
Notes:	Includes bibliographical references. Print version record.
Other form:	Print version: Angelini, Antonella. Value of the customer relationship. Torino : G. Giappichelli, 2018 9788892114432

Table of Contents:

Cover; Occhiello; Dedica; Contents; Preface; Chapter I The relationship as an intangible resource; Chapter II The creation and management of customer experience and relationships; Chapter III Managing and measuring customer value