Becoming Facebook : the 10 challenges that defined the company disrupting the world /

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Bibliographic Details
Author / Creator:Hoefflinger, Mike, author.
Imprint:New York, NY : AMACOM, [2017]
Description:1 online resource (x, 275 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12350200
Hidden Bibliographic Details
ISBN:9780814437971
0814437974
9780814437964
Notes:Includes bibliographical references and index.
Online resource; title from digital title page (viewed on April 18, 2017).
Summary:Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness.
Other form:Print version: Hoefflinger, Mike. Becoming Facebook. New York, NY : AMACOM, [2017] 9780814437964
Standard no.:99972508430
Description
Summary:

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.

You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.

In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:

How Facebook recovered from its "disastrous" IPO How the growth team achieved the impossible Why Facebook's newsfeed ads were the company's most important business decision ever How Google+ attacked and lost Why and how Instagram and WhatsApp were added

Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

Physical Description:1 online resource (x, 275 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780814437971
0814437974
9780814437964