Reaction to world news events and the influence of mass media in an Indian village
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| Author / Creator: | Poffenberger, Thomas, 1921- author. |
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| Imprint: | [Ann Arbor] [University of Michigan, Center for South and Southeast Asian Studies] 1971. |
| Description: | 1 online resource (44 pages) |
| Language: | English |
| Series: | Michigan papers on South and Southeast Asia, no. 1 Michigan papers on South and Southeast Asia ; no. 1. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12414282 |
| Summary: | Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers' reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1] |
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| Physical Description: | 1 online resource (44 pages) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9780472128259 0472128256 9780472902255 0472902253 9780472038428 |