Success Secrets of the Online Marketing Superstars.

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Bibliographic Details
Author / Creator:Meyerson, Mitch.
Imprint:New York : Entrepreneur Press, 2015.
Description:1 online resource (507 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12481820
Hidden Bibliographic Details
ISBN:9781613083024
1613083025
Notes:English.
Print version record.
Summary:Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content.
Other form:Print version: Meyerson, Mitch. Success Secrets of the Online Marketing Superstars. New York : Entrepreneur Press, ©2015 9781599185583

MARC

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245 1 0 |a Success Secrets of the Online Marketing Superstars. 
260 |a New York :  |b Entrepreneur Press,  |c 2015. 
300 |a 1 online resource (507 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Cover; Title Page; Copyright; Contents; Acknowledgments; Introduction; Section I: Strategy, Conversion, and Mindset; Chapter 1: The New Rainmaker: Why Building Your Own Digital Media Platform Is Smarter than "Marketing"; Chapter 2: Youtility: Why Smart Online Marketing Is about Help, Not Hype; Chapter 3: Total Online Presence: The Seven Essential Stages; Chapter 4: Creating Your Social Media Strategy; Chapter 5: The No-Baloney Essentials of Content Marketing That Work; Chapter 6: Website Conversion: Turning Strangers into Customers. 
505 8 |a Chapter 7: The Shift to Visual Social Media: How to Create Visual Content that People Love to ShareSection II: Traffic; Chapter 8: How to Use Short-Form Microcontent to Amplify Your Visibility on the Web; Chapter 9: Perfecting PR: How to Quickly Attract Attention, Clicks, and Customers; Chapter 10: SEO that Gets Results Today-and Tomorrow; Chapter 11: Email Lists: How to Create, Build and Maintain an Engaged, Responsive List; Chapter 12: Let There Be Links, But What Kind?; Section III: Leveraging Apps; Chapter 13: How to Create and Implement a Facebook Strategy that Converts. 
505 8 |a Chapter 14: Connecting with Clients, Getting More Traffic, and Making More Sales Using Pinterest MarketingChapter 15: Video Marketing: How to Win in a World Gone Video; Chapter 16: LinkedIn Prospecting Strategies that Convert Connections into Clients; Chapter 17: Google+: A Social Media Toolbox for Every Business; Chapter 18: How to Attract Leads and Drive Sales with Podcasting; Chapter 19: Instagram for Business: How to Brand Your Business and Build a Loyal Following; Chapter 20: It's Time to Add Twitter to Your Core Marketing Strategy. 
505 8 |a Chapter 21: So Many Choices! How to Determine the Best Sites and Content Strategy for YouChapter 22: What You Need to Know about Mobile Marketing; Chapter 23: How to Build an Award-Winning Blog in Six Months; Chapter 24: How to Build a Loyal, Die-Hard Following of People Waiting for Your Next Offer; Chapter 25: Epilogue; Index. 
520 |a Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content. 
546 |a English. 
650 0 |a Internet marketing.  |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 0 |a Internet advertising.  |0 http://id.loc.gov/authorities/subjects/sh94006992 
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650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Internet advertising.  |2 fast  |0 (OCoLC)fst00977220 
650 7 |a Internet marketing.  |2 fast  |0 (OCoLC)fst00977272 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
655 4 |a Electronic books. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Meyerson, Mitch.  |t Success Secrets of the Online Marketing Superstars.  |d New York : Entrepreneur Press, ©2015  |z 9781599185583 
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