Ghost-managed medicine : Big Pharma's invisible hands /

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Bibliographic Details
Author / Creator:Sismondo, Sergio, author.
Edition:First edition.
Imprint:Manchester : Mattering Press, [2018]
Baltimore, Md. : Project MUSE, 0000
[2018]
Description:1 online resource (231 pages) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12491903
Hidden Bibliographic Details
ISBN:9780995527782
0995527784
0995527776
9780995527775
Notes:Includes bibliographical references (pages 195-231).
Print version record and online resource, viewed February 22, 2021.
Summary:"Ghost-Managed Medicine by Sergio Sismondo explores a spectral side of medical knowledge, based in pharmaceutical industry tactics and practices. Hidden from the public view, the many invisible hands of the pharmaceutical industry and its agents channel streams of drug information and knowledge from contract research organizations (that extract data from experimental bodies) to publication planners (who produce ghostwritten medical journal articles) to key opinion leaders (who are sent out to educate physicians about drugs) to patient advocacy organizations (who ventriloquize views on diseases, treatments and regulations), and onward. The goal of this 'assemblage marketing' is to establish conditions that make specific diagnoses, prescriptions and purchases as obvious and frequent as possible. While staying in the shadows, companies create powerful markets in which increasing numbers of people become sick and the drugs largely sell themselves ... Ghost-Managed Medicine draws on presentations at industry conferences, especially ones where pharmaceutical companies interact with communication, marketing and other agencies. Participants at these interface conferences describe goals, practices and concerns; in the process, they reveal a lot about how the industry works. Some of the book's other data is taken from publications that also serve as interfaces between the industry and adjacent actors, and from interviews with people engaged in pharmaceutical marketing"--Publisher's description

MARC

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264 3 |a Baltimore, Md. :  |b Project MUSE,  |c 0000 
264 4 |c [2018] 
300 |a 1 online resource (231 pages) :  |b illustrations 
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504 |a Includes bibliographical references (pages 195-231). 
588 0 |a Print version record and online resource, viewed February 22, 2021. 
520 |a "Ghost-Managed Medicine by Sergio Sismondo explores a spectral side of medical knowledge, based in pharmaceutical industry tactics and practices. Hidden from the public view, the many invisible hands of the pharmaceutical industry and its agents channel streams of drug information and knowledge from contract research organizations (that extract data from experimental bodies) to publication planners (who produce ghostwritten medical journal articles) to key opinion leaders (who are sent out to educate physicians about drugs) to patient advocacy organizations (who ventriloquize views on diseases, treatments and regulations), and onward. The goal of this 'assemblage marketing' is to establish conditions that make specific diagnoses, prescriptions and purchases as obvious and frequent as possible. While staying in the shadows, companies create powerful markets in which increasing numbers of people become sick and the drugs largely sell themselves ... Ghost-Managed Medicine draws on presentations at industry conferences, especially ones where pharmaceutical companies interact with communication, marketing and other agencies. Participants at these interface conferences describe goals, practices and concerns; in the process, they reveal a lot about how the industry works. Some of the book's other data is taken from publications that also serve as interfaces between the industry and adjacent actors, and from interviews with people engaged in pharmaceutical marketing"--Publisher's description 
505 0 |a 1. Power and Knowledge in Drug Marketing -- 2. Data Extraction at the Margins of Health -- 3. Ghosts in the Machine: Publication Planning -- 4. Hosts and Guests in the Haunted House -- 5. Possession: Making and Managing Key Opinion Leaders -- 6. Draining and Constraining Agency -- 7. Sirens of Hope, Trolls of Fury and Other Vocal Creatures -- 8. Conclusion : The Haunted Pharmakon. 
650 0 |a Drugs  |x Research  |x Moral and ethical aspects. 
650 0 |a Drugs  |x Marketing  |x Moral and ethical aspects. 
650 0 |a Pharmaceutical industry  |x Influence. 
650 0 |a Pharmaceutical industry  |x Moral and ethical aspects. 
650 6 |a Médicaments  |x Recherche  |x Aspect moral. 
650 6 |a Industrie pharmaceutique  |x Influence. 
650 6 |a Industrie pharmaceutique  |x Aspect moral. 
650 7 |a Pharmaceutical industry  |x Moral and ethical aspects.  |2 fast  |0 (OCoLC)fst01060163 
650 7 |a Drugs  |x Research  |x Moral and ethical aspects.  |2 fast  |0 (OCoLC)fst00898905 
650 7 |a Drugs  |x Marketing  |x Moral and ethical aspects.  |2 fast  |0 (OCoLC)fst00898841 
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