Subprime attention crisis : advertising and the time bomb at the heart of the Internet /

Subprime attention crisis : advertising and the time bomb at the heart of the Internet /

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Bibliographic Details
Author / Creator:	Hwang, Tim, author.
Edition:	First edition.
Imprint:	New York : FSG Originals x Logic, Farrar, Straus and Giroux, 2020. ©2020
Description:	164 pages ; 19 cm
Language:	English
Subject:	Internet advertising. Internet marketing. Internet industry. Internet -- Economic aspects. Internet advertising. Internet -- Economic aspects. Internet industry. Internet marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12513192

Hidden Bibliographic Details
ISBN:	9780374538651 0374538654
Notes:	Includes bibliographical references (pages 143-164)
Summary:	"An examination of online advertising, and how its imminent collapse could crash the internet"--

Table of Contents:

Prologue
Introduction
1. The Plumbing
2. Market Convergence
3. Opacity
4. Subprime Attention
5. Inflating the Bubble
6. Exploding the Bubble
Epilogue
Notes
Acknowledgments