Bauhaus brand 1919-2019 : the victory of iconic form over use /

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Bibliographic Details
Author / Creator:Oswalt, Philipp, author.
Imprint:Zurich : Scheidegger & Spiess, [2020]
©2020
Description:334 pages : illustrations (chiefly color), facsimiles, portraits ; 28 cm
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12526266
Hidden Bibliographic Details
Varying Form of Title:Victory of iconic form over use
Other authors / contributors:Lindberg, Steven.
Oberstebrink, Christina.
ISBN:9783858818560
3858818569
Notes:Includes bibliographical references.
Summary:The Bauhaus was distinguished neither by function nor by use but rather by symbolism. Whether the work was a square, triangle, or circle, or Wilhelm Wagenfeld's lamp, Oskar Schlemmer's Kopf, or white cubes with flat roofs, the Bauhaus created iconic visual symbols and a style that is neither functional nor social but visually striking. Walter Gropius, founder of the Bauhaus, from the outset sought to develop the school into a brand--and he succeeded. More than eight decades after its forced closure, the Bauhaus is more present than ever in consumer lie, politics, and culture alike. It has become a participative brand that escapes centralized control entirely, forged collectively by countless designers, manufacturers, and consumers. Yet its founders' initial pledge for functionality and social commitment remains unfulfilled. In this stunning and pugnacious book, Philipp Oswalt, former director of Foundation Bauhaus Dessau, explores the development of the Bauhaus brand and its use around the world, illustrated with some 950 images that highlight the vast range of Bauhaus appearances across the past century.
Other form:9783858816207 German edition
Standard no.:9783858818560

Regenstein, Bookstacks

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Call Number: N332.G3 O8913 2020
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian