Harvesting intangible assets : uncover hidden revenue in your company's intellectual property /

Harvesting intangible assets : uncover hidden revenue in your company's intellectual property /

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Bibliographic Details
Author / Creator:	Sherman, Andrew J.
Imprint:	New York : AMACOM, American Management Association, c2012.
Description:	1 online resource
Language:	English
Subject:	Intellectual capital. Knowledge management. Intellectual capital. Knowledge management. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12539555

Hidden Bibliographic Details
ISBN:	9780814417003 0814417000 9780814416990 0814416993 128331956X 9781283319560 9780814416990
Notes:	Includes index. Includes bibliographical references and index. Description based on print version record.
Summary:	Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, etc.
Other form:	Print version: Harvesting intangible assets New York : AMACOM, American Management Association, c2012. 9780814416990
Standard no.:	9786613319562
Publisher's no.:	MWT11641682

Description
Summary:	Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to: implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your company's profits. Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.
Item Description:	Includes index.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9780814417003 0814417000 9780814416990 0814416993 128331956X 9781283319560