Secret sauce : how to pack your messages with persuasive punch /

Secret sauce : how to pack your messages with persuasive punch /

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Bibliographic Details
Author / Creator:Mills, Harry, 1950- author.
Imprint:New York : AMACOM, American Management Association, [2017]
Description:1 online resource (x, 217 pages)
Language:English
Subject:
Persuasion (Psychology)
Interpersonal communication.
Business communication.
Business communication.
Interpersonal communication.
Persuasion (Psychology)
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12540855
Hidden Bibliographic Details
ISBN:9780814438077
0814438075
0814438067
9780814438060
9780814438060
Notes:Includes bibliographical references.
Online resource; title from digital title page (viewed on January 20, 2017).
Summary:Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --
Other form:Print version: Mills, Harry, 1950- Secret sauce. New York, NY : AMACOM, [2017] 9780814438060
Standard no.:99972349260
Description
Summary:

This helpful resource shows you how to transform unconvincing messages into compelling copy.

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.

This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:

Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Physical Description:1 online resource (x, 217 pages)
Bibliography:Includes bibliographical references.
ISBN:9780814438077
0814438075
0814438067
9780814438060

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