30-minute website marketing : a step by step guide /

30-minute website marketing : a step by step guide /

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Bibliographic Details
Author / Creator:	Wilson, Lee, author.
Edition:	First edition.
Imprint:	Bingley, UK : Emerald Publishing Limited, 2019. ©2019
Description:	1 online resource (201 pages)
Language:	English
Subject:	Internet marketing. Internet advertising. Internet advertising. Internet marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12591908

Hidden Bibliographic Details
ISBN:	1838670807 9781838670788 1838670785 9781838670801 1838670815 9781838670818
Notes:	Includes bibliographical references and index. Online resource; title from digital title page (viewed on December 16, 2019).
Summary:	Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.
Other form:	Print version: Wilson, Lee. 30 Minute Website Marketing : A Step by Step Guide. Bingley : Emerald Publishing Limited, ©2019 9781838670818

Table of Contents:

Chapter 1. An introduction to the website marketing ecosystem
Chapter 2. Website marketing pain points & fundamentals
Chapter 3. The role of websites in today's marketing
Chapter 4. 30-minute actions methodology
Chapter 5. 30-minute social media marketing (SMM) actions
Chapter 6. 30-minute search engine optimization (SEO) actions
Chapter 7. 30-minute content creation actions
Chapter 8. 30-minute content marketing actions
Chapter 9. 30-minute pay-per-click advertising (PPC) actions
Chapter 10. 30-minute conversion rate optimization (CRO) actions
Chapter 11. 30-minute tips for the wider website
Chapter 12. Strategic thinking in 30 minutes.