Media management : strategy, business models and case studies /

Media management : strategy, business models and case studies /

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Bibliographic Details
Author / Creator:Wirtz, Bernd W., 1964-
Edition:2nd ed.
Imprint:Cham : Springer, 2020.
Description:1 online resource
Language:English
Series:Springer texts in business and economics, 2192-4333
Springer texts in business and economics.
Subject:
Mass media -- Management.
Mass media -- Management.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12607652
Hidden Bibliographic Details
ISBN:9783030479138
3030479137
3030479129
9783030479121
Notes:Includes bibliographical references.
Summary:This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a particular focus on business models in media management. It also features case studies, including on Google, iTunes and Craigslist, to provide readers with hands-on, practical examples of media management, while review questions at the end of each chapter help them understand the content discussed. Given its scope, the book will appeal to undergraduates and graduates of (media) management, communication science and business administration, as well as practitioners. "Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, Publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book "Media Management" is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG.
Other form:Original 3030479129 9783030479121
Standard no.:10.1007/978-3-030-47913-8
10.1007/978-3-030-47
Table of Contents:
  • Foundations of media management
  • Characteristics of media management
  • Value-creation systems of media enterprises
  • Functions of media management
  • Business models and value creation in the newspaper and magazine market 126
  • Business models and value creation in the book market
  • Business models and value creation in in the movie market
  • Business models and value creation in in the TV market
  • Business models and value creation in the radio market
  • Business models and value creation in the music market
  • Business models and value creation in the music market.-Business models and value creation in the Internet market
  • International media management
  • Integrated media conglomerates and cross-media
  • Case Studies.

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