Augmented reality and virtual reality : new trends in immersive technology /

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Bibliographic Details
Meeting name:	International Augmented Reality and Virtual Reality Conference (6th : 2020 : Online)
Imprint:	Cham : Springer, 2021.
Description:	1 online resource (312 p.).
Language:	English
Series:	Progress in IS Progress in IS.
Subject:	Augmented reality -- Congresses. Virtual reality -- Congresses. Augmented reality. Virtual reality. Conference papers and proceedings.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12612760

Hidden Bibliographic Details
Other authors / contributors:	Dieck, M. Claudia tom. Jung, Timothy H. Loureiro, Sandra Maria Correia, 1967-
ISBN:	9783030680862 303068086X 9783030680855
Notes:	Online resource; title from PDF title page (SpringerLink, viewed May 18, 2021).
Summary:	This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Other form:	Print version: tom Dieck, M. Claudia Augmented Reality and Virtual Reality Cham : Springer International Publishing AG,c2021 9783030680855
Standard no.:	10.1007/978-3-030-68086-2

Table of Contents:

How To Design Effective AR Retail Apps
The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket
User responses towards Augmented Reality face filters: Implications for social media and brands
Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling
Incorporation of augmented-reality technology into smartphone app for large-scale performance art
Testing Mixed Reality Experiences and Visitors Behaviours in a Heritage Museum
Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement
Too real for comfort: Measuring Consumers Augmented Reality Information Privacy Concerns
The Proteus Effect: How Avatars Influence Their Users Self-Perception and Behaviour
Modifying the Technology Acceptance Model To Investigate Behavioural Intention To Use Augmented
Using Virtual Reality as a form of Simulation in the context of Legal Education.

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