Chinese local new luxury brands in a digitaly empowered era : cultivation, transformation and upgrading /

Chinese local new luxury brands in a digitaly empowered era : cultivation, transformation and upgrading /

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Bibliographic Details
Author / Creator:	Lai, Hongbo, author.
Imprint:	Singapore : Springer, [2021]
Description:	1 online resource (xviii, 153 pages) : illustrations (some color)
Language:	English
Subject:	Branding (Marketing) -- China. Branding (Marketing) -- Technological innovations -- China. Luxuries -- China -- Marketing. Business enterprises -- China. Branding (Marketing) Business enterprises. Luxuries -- Marketing. China. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12613026

Hidden Bibliographic Details
ISBN:	9789811621451 9811621454 9789811621444 9811621446
Notes:	Includes bibliographical references. Description based on online resource; title from digital title page (viewed on June 14, 2021).
Summary:	This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Other form:	Original 9811621446 9789811621444
Standard no.:	10.1007/978-981-16-2145-1

Table of Contents:

Chapter 1. Introduction
Chapter 2. Conceptual framework
Chapter 3. Connotation and mechanism
Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation
Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication
Chapter 6. Case studies
Chapter 7. Conclusion and prospect
Appendix
Bibliography.