Consumer behavior 2022 /

Consumer behavior 2022 /

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Bibliographic Details
Author / Creator:Miller, Richard K. (Richard Kendall), 1946- author.
Edition:Fourtheenth edition.
Imprint:Miramar, Florida : Richard K. Miller & Associates, 2021.
Description:1 online resource (349 pages).
Language:English
Series:RKMA market research handbook series, 2380-8268
RKMA market research handbook series.
Subject:
Consumer behavior -- United States -- Statistics.
Consumers' preferences -- United States -- Statistics.
Consumers -- United States -- Statistics.
Marketing research -- United States -- Handbooks, manuals, etc.
Marketing research -- United States -- Statistics.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12637804
Hidden Bibliographic Details
Other authors / contributors:Washington, Kelli D., author.
Richard K. Miller & Associates, author, publisher.
ISBN:9781577832959
Digital file characteristics:text file PDF
Notes:Includes bibliographical references.
Online resource; title from PDF title page (viewed June 16, 2021).
Summary:"Consumer Behavior 2022 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing ongeneral consumer behavioral topics, Consumer Behavior 2022 is the only resource thatintegrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website linkswill direct you to raw data, additional market research, and other resources."--
Table of Contents:
  • PART I: THE AMERICAN CONSUMER
  • 1. Demographic Overview
  • 2. Consumer Spending
  • 3. Personal Finances
  • 4. Households & Housing
  • 5. Communities
  • 6. Population Migration
  • 7. Education
  • 8. How Americans Eat
  • 9. Use Of Media
  • 10. Use Of Time
  • 11. Use of Transportation
  • PART II: CONSUMER PROFILES
  • 12. Generational Focus
  • 13. Gender Focus
  • 14. Ethnic Focus
  • 15. Segmentation
  • PART III: PANDEMIC/POST-PANDEMIC
  • 16. Household Finances
  • 17. Pandemic Consumer Behavior
  • 18. Spending During The Pandemic
  • 19. Shutdown Response
  • 20. Work From Home
  • 21. Homebuying
  • 22. Shopping For Food
  • 23. Post-Pandemic Consumers
  • 24. Pent-Up Demand
  • 25. Urban Exodus
  • PART V: SHOPPING BEHAVIORS
  • 26. Back-to-School Shopping
  • 27. Brand Communications
  • 28. Brand Loyalty
  • 29. Business Sector Perception
  • 30. Buying American-Made
  • 31. Buying Local
  • 32. Customer Satisfaction
  • 33. Discretionary Spending
  • 34. Gift Cards
  • 35. Gift Giving
  • 36. Holiday Shopping
  • 37. Influence of Social Media
  • 38. Loyalty Program Participation
  • 39. Online Shopping
  • 40. Payment Preferences
  • 41. Pricing
  • 42. Privacy Issues
  • 43. Purchase Decision-Making
  • 44. Response To Advertising
  • 45. Response to Customer Service
  • 46. Response to Reviews
  • 47. Shopping Channel Preferences
  • 48. Shopping Research
  • 49. Socially Conscious Consumerism
  • 50. Spending For Experiences
  • PART VI: BRAND PREFERENCE SURVEYS
  • 51. Brand Equity
  • 52. Customer Loyalty Engagement
  • 53. Customer Satisfaction
  • 54. Loyalty Program Satisfaction
  • 55. Most Trusted Brands
  • 56. Personalization
  • 57. Reputation Ranking

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