Why startups fail /
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| Author / Creator: | Eisenmann, Thomas R., author. |
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| Imprint: | New York : Currency, [2020] |
| Description: | viii, 350 pages : illustrations ; 25 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12641224 |
| Summary: | If you want your startup to succeed, you need to understand why startups fail.<br> <br> "Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading."--Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way <br> <br> Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn't answer it.<br> <br> So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.<br> <br> * Bad Bedfellows. Startup success is thought to rest largely on the founder's talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.<br> * False Starts. In following the oft-cited advice to "fail fast" and to "launch before you're ready," founders risk wasting time and capital on the wrong solutions.<br> * False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.<br> * Speed Traps. Despite the pressure to "get big fast," hypergrowth can spell disaster for even the most promising ventures.<br> * Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.<br> * Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.<br> <br> Drawing on fascinating stories of ventures that failed to fulfill their early promise--from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles--Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.<br> <br> A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success. |
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| Physical Description: | viii, 350 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780593137024 0593137027 9780593239391 0593239393 9780593137031 |
