Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context /
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Author / Creator: | Havard, Cody T., 1981- author. |
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Imprint: | Cham : Palgrave Macmillan, [2021] ©2021 |
Description: | 1 online resource : illustrations. |
Language: | English |
Series: | Palgrave pivot Palgrave pivot. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12659915 |
Table of Contents:
- Chapter 1: Rivalry In and Out of Sport
- Chapter 2: The Games We Play
- Chapter 3: They Said What?
- Chapter 4: Are You Team Apple or Team Samsung?
- Chapter 5: Rebels or Star Fleet?
- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation
- Chapter 7: Here We Are, There We Go.