Basic and advanced focus groups /
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| Author / Creator: | Morgan, David L. (Sociologist), author. |
|---|---|
| Imprint: | Thousand Oaks, California : SAGE Publications, Inc., [2019] |
| Description: | xiii, 196 pages ; 24 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12679822 |
Table of Contents:
- Basic issues. Introducing focus groups ; Uses for focus groups ; The imporance of interaction
- Designing focus groups. Research designs for focus groups ; Group composition, group size, and number of groups ; Asking questions in focus groups ; Moderating the discussion ; Analyzing focus groups
- Advanced topics and conclusions. Working cross-culturally ; Specialized age groups ; Online focus groups ; Conclusions: future directions for focus groups
- Appendices.
