Introduction to cognitive ethnography and systematic field work /

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Bibliographic Details
Author / Creator:Schoepfle, G. Mark, author.
Imprint:Thousand Oaks, California : SAGE Publications, Inc., [2022]
Description:xv, 166 pages : illustrations ; 22 cm.
Language:English
Series:Qualitative research methods series ; volume 60
Qualitative research methods ; v. 60.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12700416
Hidden Bibliographic Details
ISBN:9781544351018
1544351011
9781544351032
9781544351049
9781544351025
Notes:Includes bibliographical references and index.
Summary:"Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle and Oswald Werner provides a guide to the fundamentals of cognitive ethnography for qualitative research. A focus of this technique is collecting data from flexible but rigorous interviews. These interviews are flexible because they are designed to be structured around the semantic knowledge being elicited from the speaker, not around some pre-conceived design that is based on the researcher's background, and they are rigorous because the basic linguistic and semantic structures are shared among all cultures. Written by two of the founders of this technique, this text provides a wealth of concentrated knowledge developed over years to best suit this collaborative and participant-centric research process. Eight chapters show how intertwined data collection and analysis are in this method. The first chapter offers a brief history and overview of the cognitive ethnography. Chapter 2 covers planning a research project, from developing a research question to ethics and IRB requirements. The next two chapters cover interview background, techniques, and structures. Chapter 5 addresses analysis while Chapter 6 covers transcription and translation. Chapter 7 covers observation, while a final chapter address writing a report for both consultants and outside audiences"--
Table of Contents:
  • Preface
  • Chapter 1. Orientation to Ethnography and Cognitive Ethnography
  • Ethnography
  • How Observation Is Integrated With Interview
  • Participant Observation
  • Participant Observation and Perspective
  • Material Culture and Cultural Durability
  • Kinds of Ethnography
  • Abductive Reasoning in Cognitive Ethnography
  • How Ethnography Differs From Journalism
  • Everyone Is Biased and Must Cope With the Fact
  • Avoiding Bias Is a Methodological, Not a Moral or Ethical, Stance
  • Preparation for an Ethnographer's Career: Ethnographer as Expert Witness
  • Chapter 2. Planning and Proposing a Research Project
  • The Proposal
  • What the Ethnographer Will Study
  • When and for How Long the Research Is Conducted
  • Where the Ethnographer Is Personally Located
  • The Dominant Language Researchers Will Be Speaking
  • Equipment for Data Gathering, Management, and Storage
  • Data Management for Analysis
  • The Parties Involved: Peer Review and Institutional Review Boards
  • Institutional Review Boards
  • Elements of Peer Review of Project and Proposal
  • Ethnographic Sampling
  • Chapter 3. The Semantic Unity of the Ethnographic Interview
  • The Lexical-Semantic Field Theory and the MTQ Schema
  • Taxonomy and Taxonomic Trees
  • Modification (Attribution) and Folk Definitions
  • Queuing
  • Specialized MTQ Interview Techniques
  • Debriefing
  • Slip Sorting
  • Word Association Chains
  • Chapter 4. The Natural History of the Ethnographic Interview
  • The Natural History of the Interview
  • Contact Phase
  • Interview Phase
  • Space
  • Time
  • People
  • Grand-Tour and Mini-Tour Questions About People Through Personal Networks: The Crystalized Structure of a "Snowball Sample"
  • Chapter 5. Ethnographic Analysis With Complex Logical-Semantic Relationships
  • Enhancing MTQ Analyses
  • Composite Folk Definitions
  • Queuing and Verbal Action Plans
  • Analysis of Complex Semantic Relationships
  • Part-Whole
  • Requirement Relationships
  • Causal Relationship
  • Ethnographic Decision Models: Entering Choice Into VAPs
  • Applying Decision Models in Cognitive Ethnography
  • Chapter 6. Language Transcription and Translation
  • Interview Transcription
  • Phonetic Versus Phonemic
  • Recorded Interview-Transcription
  • Journal Transcription
  • Interview Translation
  • Two Kinds of Bilingualism
  • Step-by-Step Translation
  • When Time (and Usually Money) Is of the Essence
  • Chapter 7. Observation
  • Proposed Justifications for Sole Reliance on Observation
  • No Term Exists in a Specific Language
  • Certain Kinds of Behavior Do Not Exist
  • Certain Behavior Cannot Be Verbalized
  • Sensitive Subjects: Beating Around the Bush
  • Embarrassing Situations
  • Kinds of Observation
  • Spradley's Process of Systematic Observation
  • The journal
  • The Application of Photography to Interview and Observation
  • Time Continuum of Photography
  • Observation and Evidence
  • Chapter 8. Writing the Ethnographic Report
  • Four Major Report-Writing Styles: Descriptive, Analytical, Synthetic, and Case Study
  • When Schema Are Not Available or Have Not Been Generated
  • Getting the Report Down on Paper: Controlling Writer's Block
  • Organizing the Report
  • What Constitutes an Adequate Text Database?
  • Bulkiness of Documents in Reports and Records: Work Papers
  • A Final Word on Native Coresearchers
  • References
  • Index