| Summary: | The Tom Harrisson Mass-Observation experiment and Britain's war-time Home Intelligence Reports were two comparatively short-lived attempts at feeling the pulse of public opinion and collating the expressed views of a wide cross-section of the British Public in order to formulate action and legislation. A far more extensive operation was undertaken in the 28 years since 1960 by the joint members of the Association of Political Opinion Pollsters (APOP). Namely, MORI (Market and Opinion Research International), NOP (National Opinion Polls Market Research); HARRIS (The Harris Research Centre), MARPLAN and GALLUP. For the first time ever, the complete political and social opinion polls of these five major social survey organizations have been brought together and indexed. In consequence, political scientists, sociologists and economic and social historians now have ready access to a formidable body of material providing data on political opinion, public tastes, major concerns and many individual issues.
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