Eating the ocean : seafood and consumer culture in Canada /

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Bibliographic Details
Author / Creator:Payne, Brian J., author.
Imprint:Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, [2022]
Description:xii, 257 pages : illustrations ; 24 cm.
Language:English
Series:La collection Louis J. Robichaud = The Louis J. Robichaud series ; 2
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12832888
Hidden Bibliographic Details
ISBN:0228014492
9780228014492
9780228015987
0228015987
Notes:Includes bibliographical references and index.
Issued also in electronic formats.
Summary:"During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a "wholesome" diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries' dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation's leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada."--
Other form:Online version: Payne, Brian J. Eating the ocean. Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, 2022 022801557X 9780228015574

MARC

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245 1 0 |a Eating the ocean :  |b seafood and consumer culture in Canada /  |c Brian Payne. 
264 1 |a Montreal ;  |a Kingston ;  |a London ;  |a Chicago :  |b McGill-Queen's University Press,  |c [2022] 
300 |a xii, 257 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
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490 0 |a La collection Louis J. Robichaud =  |a The Louis J. Robichaud series ;  |v 2 
504 |a Includes bibliographical references and index. 
520 |a "During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a "wholesome" diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries' dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation's leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada."--  |c Provided by publisher. 
530 |a Issued also in electronic formats. 
650 0 |a Seafood industry  |z Canada. 
650 0 |a Fishery policy  |z Canada. 
650 0 |a Seafood industry  |x Government policy  |z Canada. 
650 0 |a Fishery products  |z Canada  |x Marketing. 
650 0 |a Seafood  |z Canada  |x Marketing. 
650 0 |a Food consumption  |z Canada. 
650 0 |a Food supply  |z Canada. 
650 0 |a Food supply  |x Government policy  |z Canada. 
650 0 |a Consumption (Economics)  |z Canada. 
650 0 |a Consumption (Economics)  |x Government policy  |z Canada. 
650 7 |a Consumption (Economics)  |2 fast  |0 (OCoLC)fst00876455 
650 7 |a Consumption (Economics)  |x Government policy.  |2 fast  |0 (OCoLC)fst00876461 
650 7 |a Fishery policy.  |2 fast  |0 (OCoLC)fst00926264 
650 7 |a Fishery products  |x Marketing.  |2 fast  |0 (OCoLC)fst00926312 
650 7 |a Food consumption.  |2 fast  |0 (OCoLC)fst00930721 
650 7 |a Food supply.  |2 fast  |0 (OCoLC)fst00931196 
650 7 |a Food supply  |x Government policy.  |2 fast  |0 (OCoLC)fst00931206 
650 7 |a Seafood industry.  |2 fast  |0 (OCoLC)fst01110249 
650 7 |a Seafood  |x Marketing.  |2 fast  |0 (OCoLC)fst01110237 
651 7 |a Canada.  |2 fast  |0 (OCoLC)fst01204310 
776 0 8 |i Online version:  |a Payne, Brian J.  |t Eating the ocean.  |d Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, 2022  |z 022801557X  |z 9780228015574  |w (OCoLC)1333449593 
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