Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /

Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /

Saved in:
Bibliographic Details
Author / Creator:Danziger, Pamela N.
Imprint:Ithaca, NY : Paramount Market Pub., [2011]
©2011
Description:1 online resource (xvi, 256 pages) : illustrations
Language:English
Subject:
Luxuries -- Marketing.
Target marketing.
Consumer behavior.
Consumer behavior.
Luxuries -- Marketing.
Target marketing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12868979
Hidden Bibliographic Details
ISBN:9781461943617
1461943612
9780981986944
0981986943
978098198698
Notes:Includes index.
Print version record.
Summary:The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
Other form:Print version: Danziger, Pamela N. Putting the luxe back in luxury 9780981986944
Standard no.:a361981

Similar Items

Similar Items