Sport, alcohol and social inquiry : a global cocktail /

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Bibliographic Details
Imprint:	Bingley, U.K. : Emerald Publishing Limited, 2020. ©2020
Description:	1 online resource (ix, 178 pages) : illustrations
Language:	English
Series:	Research in the sociology of sport ; v. 14 Research in the sociology of sport ; v. 14.
Subject:	Drinking of alcoholic beverages -- Social aspects. Sports -- Sociological aspects. Drinking of alcoholic beverages -- Marketing. Men -- Alcohol use. Sports spectators -- Alcohol use. Athletes -- Alcohol use. Athletes -- Alcohol use Drinking of alcoholic beverages -- Marketing Drinking of alcoholic beverages -- Social aspects Men -- Alcohol use Sports -- Sociological aspects Sports spectators -- Alcohol use Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12873064

Hidden Bibliographic Details
Other authors / contributors:	Gee, Sarah, editor.
ISBN:	9781787698413 1787698416 9781787698437 1787698432 9781787698420 1787698424
Notes:	Includes index. Includes bibliographical references and index. Print version record.
Summary:	This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and 'real-world' examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.
Other form:	Print version: 1787698424 9781787698420

Table of Contents:

Introduction: contextualizing the sport and alcohol relationship for social inquiry
Real men, himbos and bros : continuity and change in the portrayal of masculinities in sport-dirtied beer advertising
Contemporary trends in sport, beer advertising and masculinity : New Zealand's Speight's 'Southern man' 2.0
Examining the impact of a new beer sponsor on attitudes and behavioural intentions toward American college football teams
Tactical drinking in a female university Kendo club
Sport, alcohol and older athletes
Brazil's legislation of alcohol consumption by sports fans and the 2014 FIFA World Cup
Alcohol and sport in France : an unsettled field
The Swedish alcohol-sport paradox : sport's drinking problem and the politics of forwarding
Researching drinking cultures in sport : making difficult ethical decisions
'Fun sponge!' and other conjectures : conducting field research in sport and alcohol.

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