Behind every good decision : how anyone can use business analytics to turn data into profitable insight /

Behind every good decision : how anyone can use business analytics to turn data into profitable insight /

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Bibliographic Details
Author / Creator:	Jain, Piyanka, author.
Imprint:	New York : American Management Association, [2014] ©2015
Description:	1 online resource (276 pages)
Language:	English
Subject:	Business planning -- Statistical methods. Decision making -- Statistical methods. Management -- Statistical methods. Data mining. Data mining. Decision making -- Statistical methods. Management -- Statistical methods. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12913337

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Other authors / contributors:	Sharma, Puneet, author. Jayaraman, Lakshmi, editor.
ISBN:	9780814449226 0814449220 9780814449219 0814449212 0814449220
Notes:	Includes bibliographical references and index.
Summary:	In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can clarify the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights. Business analytics needn't be left to the specialists. This book reveals how anyone can deploy it to help solve problems, increase revenue, decrease costs, improve products, and more.
Other form:	Erscheint auch als: Druck-Ausgabe Jain, Piyanka. Behind every good decision . How anyone can use business analytics to turn data into profitable insight

Table of Contents:

Section 1. Hello Analytics!
Section 2. Diving Deep
Section 3. Leadership Toolkit
Section 4. Analytics At Work: Ten Case Studies.
Section 1. Hello Analytics!
1. Analytics or Die
2. What Is Analytics?
3. Top Seven Analytics Methodologies
Section 2. Diving Deep
4. B.A.D.I.R.: Business Analytics in Five Simple Steps
5. Predictive Analytics, aka Rocket Science
6. Data and Analytics Tools
Section 3. Leadership Toolkit
7. Analytics and Leadership
8. Competing on Analytics
9. Analytics Leader's Playbook
10. Making It Happen
11. Common Pitfalls
Section 4. Analytics At Work: Ten Case Studies.