Break the wall : why and how to democratize digital in your business /

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Bibliographic Details
Author / Creator:Aksehirli, Zeynep, author.
Imprint:United Kingdom : Emerald Publishing, 2022.
Description:1 online resource.
Language:English
Series:American Marketing Association leadership series
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12953937
Hidden Bibliographic Details
Other authors / contributors:Bart, Yakov, author.
Chan, Kwong, author.
Pauwels, Koen, 1971- author.
ISBN:1803821876
9781803821856
180382185X
9781803821870
9781803821887 (pbk.)
Other form:Print version: 9781803821887
Table of Contents:
  • Chapter 1. Introduction to seven big insights
  • Chapter 2. Frame digital transformation
  • Chapter 3. Set your goals
  • Chapter 4. Analyze the gaps
  • Chapter 5. Wield the sledgehammer
  • Chapter 6. Design the open-floor plan
  • Chapter 7. Implement to avoid pitfalls
  • Chapter 8. Learn from the experiences of others.