Break the wall : why and how to democratize digital in your business /
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Author / Creator: | Aksehirli, Zeynep, author. |
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Imprint: | United Kingdom : Emerald Publishing, 2022. |
Description: | 1 online resource. |
Language: | English |
Series: | American Marketing Association leadership series |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12953937 |
Table of Contents:
- Chapter 1. Introduction to seven big insights
- Chapter 2. Frame digital transformation
- Chapter 3. Set your goals
- Chapter 4. Analyze the gaps
- Chapter 5. Wield the sledgehammer
- Chapter 6. Design the open-floor plan
- Chapter 7. Implement to avoid pitfalls
- Chapter 8. Learn from the experiences of others.