Shadow of the New Deal : the victory of public broadcasting /

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Bibliographic Details
Author / Creator:Shepperd, Josh, 1977- author.
Imprint:Urbana : University of Illinois Press, [2023]
Description:xi, 223 pages ; 24 cm.
Language:English
Series:The history of communication
History of communication.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13156319
Hidden Bibliographic Details
ISBN:9780252045110
0252045114
9780252087257
0252087259
9780252054488
Notes:Includes bibliographical references and index.
Summary:"Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the National Association of Educational Broadcasters (NAEB) and its drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized coalition of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media campaign premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond"--
Other form:Online version: Shepperd, Josh, 1977- Shadow of the New Deal Urbana : University of Illinois Press, [2023] 9780252054488

MARC

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245 1 0 |a Shadow of the New Deal :  |b the victory of public broadcasting /  |c Josh Shepperd. 
264 1 |a Urbana :  |b University of Illinois Press,  |c [2023] 
300 |a xi, 223 pages ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a The history of communication 
504 |a Includes bibliographical references and index. 
505 0 |a Advocacy: media reform, from activism to advocacy: before and after the Communications Act of 1934 -- Funding: the philanthropic mandate for collaboration between educational and commercial broadcasters -- Distribution and facilities: America's public media industry: from the Rocky Mountain Radio Council to the National Bicycle network -- Research and development: the emergence of communication: reception research as a strategic tool of media reform -- Policy: public media policy, 1934-1967 -- lessons from reform history -- Conclusion. 
520 |a "Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the National Association of Educational Broadcasters (NAEB) and its drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized coalition of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media campaign premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond"--  |c Provided by publisher. 
610 2 0 |a National Association of Educational Broadcasters. 
610 2 7 |a National Association of Educational Broadcasters.  |2 fast  |0 (OCoLC)fst00516124 
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650 0 |a Television broadcasting  |z United States  |x History. 
650 0 |a Radio broadcasting  |z United States  |x History. 
650 7 |a Public broadcasting.  |2 fast  |0 (OCoLC)fst01082080 
650 7 |a Radio broadcasting.  |2 fast  |0 (OCoLC)fst01087224 
650 7 |a Television broadcasting.  |2 fast  |0 (OCoLC)fst01146714 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Online version:  |a Shepperd, Josh, 1977-  |t Shadow of the New Deal  |d Urbana : University of Illinois Press, [2023]  |z 9780252054488  |w (DLC) 2022049986 
830 0 |a History of communication. 
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