The cult of creativity : a surprisingly recent history /

The cult of creativity : a surprisingly recent history /

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Bibliographic Details
Author / Creator:	Franklin, Samuel Weil, author.
Imprint:	Chicago, IL : The University of Chicago Press, 2023. ©2023
Description:	253 pages : illustrations ; 24 cm
Language:	English
Subject:	Creative ability -- United States. Creation (Literary, artistic, etc.) Creation (Literary, artistic, etc.) Creative ability United States
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13295321

Hidden Bibliographic Details
ISBN:	9780226657851 022665785X 9780226657998
Provenance:	Binding: includes dust jacket.
Notes:	Includes bibliographical references and index.
Summary:	"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"--

Table of Contents:

Introduction
1. Between the Commonplace and the Sublime
2. The Birth of Brainstorming
3. Creativity as Self-Actualization
4. Synectics at the Shoe
5. The Creative Child
6. Revolution on Madison Avenue
7. Creativity Is Dead …
1. From Progress to Creativity
9. Long Live Creativity
Conclusion: What Is to Be Done?
Acknowledgments
Notes
Index