Handbook of Brand Semiotics.

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Bibliographic Details
Author / Creator:	Rossolatos, George.
Imprint:	[Place of publication not identified] : Kassel University Press GmbH_Legacy : Kassel University Press GmbH_Legacy, 2015.
Description:	1 online resource.
Language:	English
Subject:	Semiotics -- Handbooks, manuals, etc. Communication -- Handbooks, manuals, etc. Marketing -- Handbooks, manuals, etc. Branding (Marketing) Semiotics. Marketing. Communication. Branding (Marketing) Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13346756

Hidden Bibliographic Details
ISBN:	9783737600439 3737600430 3737600422 9783737600422
Notes:	Includes bibliographical references (pages 446-457). Open Access Vendor-supplied metadata.
Other form:	Print version: Rossolatos, George. Handbook of Brand Semiotics. Kassel : Kassel University Press, ©2015

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references (pages 446-457).
ISBN:	9783737600439 3737600430 3737600422 9783737600422
Access:	Open Access