Serial innovators : how individuals create and deliver breakthrough innovations in mature firms /

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Bibliographic Details
Author / Creator:	Griffin, Abbie.
Imprint:	Stanford, California : Stanford Business Books, ©2012.
Description:	1 online resource (xii, 221 pages) : illustrations
Language:	English
Subject:	Technological innovations -- Management. New products. New products. Technological innovations -- Management. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13357059

Hidden Bibliographic Details
Other authors / contributors:	Price, Raymond L. (Raymond Lewis) Vojak, Bruce A.
ISBN:	9780804783323 0804783322 9780804775977 0804775974
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index.
Other form:	Print version: Griffin, Abbie. Serial innovators. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2012, ©2012 9780804775977

Table of Contents:

Introduction : serial innovators and why they matter
Breakthrough innovation in existing organizations
The processes by which serial innovators innovate
Customer engagement for breakthrough innovation
Navigating the politics of breakthrough innovation
Characteristics of serial innovators
Identifying and developing serial innovators
Managing serial innovators for impact
Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.

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