Building Brand Communities : How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging.

Building Brand Communities : How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging.

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Bibliographic Details
Author / Creator:Jones, Carrie Melissa.
Imprint:Oakland, UNITED STATES Berrett-Koehler Publishers, Incorporated 2020.
Description:1 online resource (265265)
Language:English
Subject:
Branding (Marketing)
Brand loyalty.
Customer relations.
Brand loyalty.
Branding (Marketing)
Customer relations.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13361447
Hidden Bibliographic Details
ISBN:1523086629
9781523086627
Notes:Description based on print version record.

MARC

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100 1 |a Jones, Carrie Melissa. 
245 1 0 |a Building Brand Communities :  |b How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging. 
260 |a Oakland, UNITED STATES  |b Berrett-Koehler Publishers, Incorporated  |c 2020. 
300 |a 1 online resource (265265) 
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338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on print version record. 
650 0 |a Branding (Marketing)  |0 http://id.loc.gov/authorities/subjects/sh2007006470 
650 0 |a Brand loyalty.  |0 http://id.loc.gov/authorities/subjects/sh97009092 
650 0 |a Customer relations.  |0 http://id.loc.gov/authorities/subjects/sh85034963 
650 7 |a Brand loyalty.  |2 fast  |0 (OCoLC)fst00837881 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Customer relations.  |2 fast  |0 (OCoLC)fst00885533 
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