Handbook of consumer behavior /
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| Imprint: | Englewood Cliffs, N.J. : Prentice-Hall, c1991. |
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| Description: | x, 614 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1336511 |
| Summary: | An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect. |
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| Physical Description: | x, 614 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0133727491 |