Consumer profiles : an introduction to psychographics /
Saved in:
Author / Creator: | Gunter, Barrie |
---|---|
Imprint: | London ; New York : Routledge, 1992. |
Description: | vii, 189 p. : ill. ; 23 cm. |
Language: | English |
Series: | Consumer research and policy series |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1336515 |
Other authors / contributors: | Furnham, Adrian |
---|---|
ISBN: | 0415075343 (HB) |
Notes: | Includes bibliographical references (p. [171]-183) and index. |
Similar Items
-
Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /
by: Weinstein, Art
Published: (1994) -
Handbook of market segmentation : strategic targeting for business and technology firms /
by: Weinstein, Art
Published: (2004) -
Handbook of market segmentation : strategic targeting for business and technology firms /
by: Weinstein, Art
Published: (2004) -
Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /
by: Weinstein, Art
Published: (1987) -
Life style and psychographics.
by: Wells, William D.
Published: (1974)