The rise of blockchain applications in customer experience /
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| Imprint: | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024] |
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| Description: | 1 online resource ( xix, 304 pages) : illustrations (chiefly color). |
| Language: | English |
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
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| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13394917 |
| Summary: | Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students. |
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| Physical Description: | 1 online resource ( xix, 304 pages) : illustrations (chiefly color). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668476512 1668476517 9781668476529 1668476525 9781668476499 9781668476505 |
