The rise of blockchain applications in customer experience /
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| Imprint: | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024] |
|---|---|
| Description: | 1 online resource ( xix, 304 pages) : illustrations (chiefly color). |
| Language: | English |
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13394917 |
Table of Contents:
- 1. Understanding Blockchain's Role in Social Media Marketing: A Review of Academic Literature and Social Media Discussions
- 2. Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?
- 3. Blockchain Application for Healthcare Data Management and Patient Experience
- 4. Prospects and Challenges of Blockchain Technology in Managing Healthcare Data: Evidence From Africa
- 5. Blockchain and Customer Engagement
- 6. Constructing an E-Commerce Model Using the Framework of Blockchain
- 7. Initial Coin Offerings as a Form of Alternative Financing for Start-Ups: A Systematic Literature Review and Bibliometric Analysis
- 8. Conceptual Blockchain Analysis for Disaster Management
- 9. Blockchain and Customer Experience
- 10. Securing End User Computing Environments Using Blockchain
- 11. Blockchain for Student Experience
- 12. Security Social Networking and Cybersecurity Technology Challenges
- 13. Challenges of Blockchain Usage in the Education Sector
- 14. Challenges of Blockchain Implementation for Patient Services
- 15. Customer Experience in the Web 3.0 Era: The Meeting of Blockchain and the Metaverse
