A Handbook of qualitative methodologies for mass communication research /

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Bibliographic Details
Imprint:	London ; New York : Routledge, 1993.
Description:	xiv, 272 p. ; 23 cm.
Language:	English
Subject:	Mass media -- Research -- Methodology Humanities -- Methodology Social sciences -- Methodology Humanities -- Methodology. Mass media -- Research -- Methodology. Social sciences -- Methodology.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1344040

Hidden Bibliographic Details
Other authors / contributors:	Jensen, Klaus Bruhn Jankowski, Nick
ISBN:	0415054044 0415054052 (pbk.)
Notes:	Includes bibliographical references (p. [232]-259) and indexes.

Table of Contents:

Preface
Introduction The Qualitative Turn
Part I. History
Chapter 1. Humanistic Scholarship as Qualitative Science: Contributions to Mass Communication Research
Chapter 2. The Qualitative Tradition in Social Science Inquiry: Contributions to Mass Communication Research
Part II. Systematics
Chapter 3. Media Institutions
Chapter 4. Media Institutions
Chapter 5. Media Contents
Chapter 6. Media Contents
Chapter 7. Media Audiences
Chapter 8. Media Audiences
Chapter 9. Media Contexts
Chapter 10. Media Contexts
Part III. Pragmatics
Chapter 11. Theory Development
Chapter 12. Social Contexts and Uses of Research
References
Index of Names
Index of Subjects

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