A poetics of resistance : the revolutionary public relations of the Zapatista insurgency : being a true tale of a possible better world in its first untamed imaginings /

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Bibliographic Details
Author / Creator:Conant, Jeff, author.
Imprint:Edinburgh ; Oakland : AK, [2010]
Description:1 online resource : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13452075
Hidden Bibliographic Details
ISBN:9781849350419
1849350418
1849350000
9781849350006
Notes:Includes bibliographical references and index.
Print version record.
Summary:"Part literary criticism, part media analysis, and part marketing handbook, A Poetics of Resistance provides a refreshingly new take on the Zapatistas. While much has been written on the history of the Zapatista insurgency and on the communiqués of Subcomandante Marcos, very little has been said about Zapatismo: the ideologies, organizing methodologies, and communications strategies of the movement. The appeal of the Zapatistas, and their survival, has as much to do with their goals as with the compelling and wildly effective language and aesthetics they've used to convey their vision. Weaving together varied elements of poetics and symbolism, Zapatismo has emerged as something entirely new: a resolutely radical public relations campaign for human liberation. The first 'postmodern revolution' presented itself to the world through a complex and evolving web of propaganda, using a wide range of media: the colorful communiqués of Marcos; the ski masks, uniforms, toy dolls, and other accoutrements of the insurgent or sympathizer; and murals, songs, and other popular cultural forms. Employing persuasive publicity, myths, and symbols, the Zapatistas both communicated their message and developed a clear aesthetic that could contain many messages at once and self-replicate on a global scale. Jeff Conant offers an engaging and innovative tool for organizers and educators to understand how the Zapatistas' strategy works, and to continue developing and refining their effective messages of participatory, bottom-up revolution. Jeff Conant is a writer and activist in the San Francisco Bay Area and the author of A Community Guide to Environmental Health."--
Other form:Print version: Conant, Jeff. Poetics of resistance. Edinburgh ; Oakland : AK, 2010 9781849350006

MARC

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100 1 |a Conant, Jeff,  |e author.  |0 http://id.loc.gov/authorities/names/no99081829 
245 1 2 |a A poetics of resistance :  |b the revolutionary public relations of the Zapatista insurgency : being a true tale of a possible better world in its first untamed imaginings /  |c Jeff Conant. 
264 1 |a Edinburgh ;  |a Oakland :  |b AK,  |c [2010] 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: A world made of stories -- We are named, now we will not die -- Living myth, reviving history -- Of masks, mirrors, and metamorphoses -- So that the true tongue is not lost, or The story of the words -- Tilting at windmills -- One no and many yeses. 
520 |a "Part literary criticism, part media analysis, and part marketing handbook, A Poetics of Resistance provides a refreshingly new take on the Zapatistas. While much has been written on the history of the Zapatista insurgency and on the communiqués of Subcomandante Marcos, very little has been said about Zapatismo: the ideologies, organizing methodologies, and communications strategies of the movement. The appeal of the Zapatistas, and their survival, has as much to do with their goals as with the compelling and wildly effective language and aesthetics they've used to convey their vision. Weaving together varied elements of poetics and symbolism, Zapatismo has emerged as something entirely new: a resolutely radical public relations campaign for human liberation. The first 'postmodern revolution' presented itself to the world through a complex and evolving web of propaganda, using a wide range of media: the colorful communiqués of Marcos; the ski masks, uniforms, toy dolls, and other accoutrements of the insurgent or sympathizer; and murals, songs, and other popular cultural forms. Employing persuasive publicity, myths, and symbols, the Zapatistas both communicated their message and developed a clear aesthetic that could contain many messages at once and self-replicate on a global scale. Jeff Conant offers an engaging and innovative tool for organizers and educators to understand how the Zapatistas' strategy works, and to continue developing and refining their effective messages of participatory, bottom-up revolution. Jeff Conant is a writer and activist in the San Francisco Bay Area and the author of A Community Guide to Environmental Health."--  |c Provided by publisher. 
588 0 |a Print version record. 
610 2 0 |a Ejército Zapatista de Liberación Nacional (Mexico)  |0 http://id.loc.gov/authorities/names/n94070361 
610 2 7 |a Ejército Zapatista de Liberación Nacional (Mexico)  |2 fast  |0 (OCoLC)fst00699014 
650 0 |a Indians of Mexico  |z Mexico  |z Chiapas  |x Government relations. 
650 0 |a Indians of Mexico  |x Civil rights  |z Mexico  |z Chiapas. 
650 0 |a Political participation  |z Mexico  |z Chiapas. 
651 0 |a Chiapas (Mexico)  |x History  |y Peasant Uprising, 1994-  |0 http://id.loc.gov/authorities/subjects/sh94005637 
650 6 |a Participation politique  |z Mexique  |z Chiapas. 
651 6 |a Chiapas (Mexique)  |x Histoire  |y 1994- (Révolte paysanne) 
650 7 |a Indians of Mexico  |x Civil rights.  |2 fast  |0 (OCoLC)fst00969532 
650 7 |a Indians of Mexico  |x Government relations.  |2 fast  |0 (OCoLC)fst00969556 
650 7 |a Political participation.  |2 fast  |0 (OCoLC)fst01069386 
651 7 |a Mexico  |z Chiapas.  |2 fast  |0 (OCoLC)fst01202769 
647 7 |a Peasant Uprising  |c (Chiapas, Mexico :  |d 1994-)  |2 fast  |0 (OCoLC)fst01353956 
648 7 |a Since 1994  |2 fast 
655 4 |a Electronic books. 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Print version:  |a Conant, Jeff.  |t Poetics of resistance.  |d Edinburgh ; Oakland : AK, 2010  |z 9781849350006  |w (OCoLC)318877250 
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