Membership marketing in the digital age : a handbook for museums and libraries /

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Bibliographic Details
Author / Creator:	Rich, Patricia, author.
Imprint:	Lanham : Rowman & Littlefield, 2016.
Description:	1 online resource.
Language:	English
Series:	American Association for state and local history book series American Association for State and Local History book series.
Subject:	Association marketing. Direct marketing. Association marketing. Direct marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13453665

Hidden Bibliographic Details
Other authors / contributors:	Hines, Dana, author.
ISBN:	9781442259829 1442259825 9781442259805 9781442259812
Notes:	Includes bibliographical references and index. Print version record and CIP data provided by publisher.
Summary:	Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increa.
Other form:	Print version: Rich, Patricia. Membership marketing in the digital age. Lanham : Rowman & Littlefield, 2016 9781442259805

Table of Contents:

Foreword
Preface
Acknowledgments
The meaning of membership
Planning for membership
Membership and fundraising
The membership program
Leadership, management, and staff
Membership acquisition
Membership retention and renewals
Direct mail
Selling memberships: the art of on-site sales
Marketing the membership program
Digital marketing for membership
Benchmarking success in membership
The math of membership
What's next in membership
Appendixes
Glossary
Index
About the authors
Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.

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