Geodemographics for marketers : using location analysis for research and marketing /

Geodemographics for marketers : using location analysis for research and marketing /

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Bibliographic Details
Author / Creator:	Leventhal, Barry, author.
Imprint:	London ; Philadelphia : Kogan Page, 2016. ©2016
Description:	1 online resource (xxvi, 203 pages) : illustrations, maps.
Language:	English
Series:	Marketing science series Marketing science series.
Subject:	Marketing research. Geodemographics. Consumers -- Research. Consumers -- Research. Geodemographics. Marketing research.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13453776

Hidden Bibliographic Details
ISBN:	9780749473839 0749473835 9780749473822 0749473827
Notes:	Includes bibliographical references and index. Print version record.
Other form:	Print version: Leventhal, Barry. Geodemographics for marketers. London ; Philadelphia : Kogan Page, [2016] 9780749473822
Standard no.:	99973653145

Table of Contents:

An overview of geodemographics
Big data and geodemographics
Key data sources
Geodemographic classification systems
Other types of geodemographic discriminators
The mechanics of using geodemographics
Applications in various industry sectors
Choosing a geodemographic classification
The international perspective
Creating your own information products
Looking to the future.