Hidden Bibliographic Details
| Other authors / contributors: | Withers, Mark, author.
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| ISBN: | 9781911450009
191145000X
9781911450016
1911450018
9781909818798
1909818798
9781911450023
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 369-383) and index.
Print version record.
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| Summary: | Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases are embodied into eight memorable characters that help us to avoid these pitfalls and make better decisions. --Provided by publisher.
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| Other form: | Print version: Withers, Anna. Risky business. Faringdon, Oxfordshire : Libri Publishing, 2016 9781909818798
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