Deceptive and subliminal advertising of the slimming product market. : case study: Romania /

Deceptive and subliminal advertising of the slimming product market. : case study: Romania /

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Bibliographic Details
Author / Creator:Stefanescu-Mihaila, Ramona Olivia.
Imprint:New York : Addleton Academic Publishers, [2014]
Description:1 online resource (ix, 173 pages :) illustrations.
Language:English
Subject:
Advertising.
Advertising -- Psychological aspects.
Weight loss preparations -- Marketing.
Advertising.
Advertising -- Psychological aspects.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13458480
Hidden Bibliographic Details
ISBN:9781935494812
1935494813
9781935494829
1935494821
Notes:Minimal Level Cataloging Plus.

MARC

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245 1 0 |a Deceptive and subliminal advertising of the slimming product market. :  |b case study: Romania /  |c Ramona Olivia S̮tefănescu-Mihăilă, Lecturer PhD, Spiru Haret University, Bucharest. 
260 |a New York :  |b Addleton Academic Publishers,  |c [2014] 
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336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
500 |a Minimal Level Cataloging Plus.  |5 DLC 
650 0 |a Advertising.  |0 http://id.loc.gov/authorities/subjects/sh85001086 
650 0 |a Advertising  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh85001159 
650 0 |a Weight loss preparations  |x Marketing. 
650 6 |a Publicité  |x Aspect psychologique. 
650 7 |a Advertising.  |2 fast  |0 (OCoLC)fst00797511 
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